Search Engine Marketing Glossary

Online Market Analysis - Find out where the internet traffic is going and what people are doing to get it.

Natural Search Engine Optimization - Make sure your website has what the search engines look for and like.

Link Building - Getting high quality links to bring in traffic will help your web page.

Banner Management - Does it pay to advertise on other people's web sites?

Pay per Click (PPC) Management - How are you advertising online? Is your ad copy optimized? What is your ROI on your marketing campaigns?

Search Engine Traffic - What search terms are used in your market? How many people are searching them?

Competitors Websites - What keywords are they using? How do they get there traffic?

Web site traffic - How are people getting to my web page? How many people are visiting my page? What are they looking for?

Meta tags - Information in your website code that helps some search engines categorize your site

Page titles - Important headings to the search engines, they should be unique for every page

Heading tags - Search engines look for key words, most of the time in your heading tags